Ettan

Ettan is one of the most iconic and traditional snus brands, with a history that dates back to 1822. Developed by Jacob Fredrik Ljunglöf in Stockholm, Ettan – originally called “Ljunglöf’s No. 1” – helped define what Swedish snus is today. With over 200 years of heritage, it remains a benchmark for quality and authenticity in the snus category.

Brand History & Background

Ettan is deeply rooted in Swedish snus tradition and is known for introducing pasteurisation in the production process. This innovation replaced traditional fermentation methods, resulting in a more consistent flavour and improved product quality. Today, this method is still widely used across the industry.

The brand has maintained its original identity over generations, focusing on craftsmanship, simplicity, and a true tobacco experience without unnecessary additives.

Flavour Profile

Ettan is recognised for its pure and robust tobacco taste. The flavour is full-bodied and well-balanced, featuring natural tobacco notes complemented by subtle hints of smoke, malt, and dark chocolate. Unlike many modern snus products, Ettan does not rely on added flavours, making it a top choice for users who prefer a classic profile.

Formats Available

Ettan is available in multiple formats to suit different user preferences. These include loose snus (lös), original portions for a traditional experience, and white portions for a drier pouch with a slower release. Each format delivers the same signature taste while offering different levels of moisture and convenience.

Nicotine Strength

Ettan is typically classified as a regular strength snus, providing a steady and balanced nicotine release. This makes it suitable for everyday use and appealing to both experienced users and those looking for a dependable, traditional option.

Why Choose Ettan?

Ettan stands out for its heritage, consistency, and authentic flavour. As one of the oldest snus brands still available today, it offers a genuine Swedish snus experience rooted in tradition. If you are looking for classic snus with a rich history and a pure tobacco taste, Ettan remains one of the most trusted choices on the market.